All of the sold listings on this page are mine. I have been blessed with a good deal of success in the last few months. I am a statistics wonk and like to follow-up on what made the sale in order to focus my marketing efforts effectively. (Please hold your mouse over each picture to see the date of sale and sold price.)
I do not pay for newspaper advertising and focus my marketing efforts in these main areas:
- A virtual tour with every listing
- Placement on key websites on the internet
- Good signage
- Blogging
What is interesting about these sales, is there has only been four homes sold this year over $400,000 and 3 of those sales have been my listings and I have another home in that price range pending closing in May.
Our market only had 8 homes sell in all of 2008 that were priced over $400,000, so sales in this price range have been few and far between. I am looking at every marketing effort and questioning buyers or their agents to find out what brought the listing to the buyers attention.
These three sales all have this in common, the listing caught the buyers attention because of my virtual tour. I use RealEstateShows, which is $125 a year for unlimited tours. I had 50+ pictures with each of these tours and that is what impressed the purchasers.
In each instance the buyer was from out of the area and they were able to get a very good sense of the home before they traveled to have their first showing.
Incredible as this may seem, most agents in my market only do virtual tours for their priciest listings, say $700,000 and up and some agents don't do a virtual tour for those homes either!
Neglecting to do a virtual tour for any listing is a huge mistake. Every seller deserves their agents very best effort and it has been proved over and over that lots of pictures per listing sells houses.
I have previously posted about the benefits of good signage. I have a little more to say on that subject, because it is bringing me plenty of business.
Every time I get a listing, I put a sign on the listing that has my name and contact info and a sign on the main street that has my name and contact info. Fortunately, I have enough listings in good locations to get my name on most of the main drags in my market. Consequently, I am being told all the time, "I see your name everywhere," or, "You have so many listings," and other statements that are really nice to hear.
People make these comments to me because they know who I am. How? Another great marketing practice, I wear my RE/MAX name tag everywhere I go and hand a card to anyone who is willing to take one. However, when you are a walking billboard you want to make sure you are NICE to EVERYONE. If you aren't, this can really work against you, so take your name tag off if you're about to blow, but better yet, just be nice!
With seven closings so far this year in one of the slowest markets in years, I am examining my marketing efforts now more than ever to see what works and expand on it. I hope these suggestions spur you on in your own marketing efforts.
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Brought to you by Fran Gatti at  THE REDWOOD COAST REAL ESTATE CONNECTION Bus: 707-464-5400, Cell: 707-218-8162 Email: fgatti@charter.net Website: FranGattiHomes.com My Blog: Fran's Blog Put Fran to work for you. |
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No one sold more homes in Del Norte County in 2009--*both in number and volume--than Fran Gatti. Put Fran to work for you!
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*PER CCMLS
