What do clients want? As a real estate professional in a declining market, knowing the answers to that question is what sets you apart from your competitors.
I have the privilege of working with a lot of wonderful clients. I enjoy working with them so much and it is an honor to be entrusted with their home sale or purchase. Several of these clients have made the move to working with me and my office because they are looking for:
- Honesty and candor- If you read my market reports, you know I am not giving the rosy picture of my market that some agents give. I have heard the theory that if you are upbeat, it will breed consumer confidence and help turn the market around. That theory is sort of like, "love your children and they will obey you." Hah, any parent of a teenager knows that theory doesn't hold water. Denial land isn't where we need to be when assisting clients who need to sell their home. An extensive knowledge of your market and sharing that knowledge honestly and articulately is what your clients need from you, their agent.
- Genuine concern - I don't think we need to expound much on this one. If you don't have genuine concern for your clients, you are in the wrong business and you need to quit.
- Business insights - Know your market, know your market, know your market. What more could a client ask for than an expert in their market? I have also gained clients recently who want someone who has a strong internet presence. The internet is the buyers #1 tool of choice in locating listings and an agent, so optimize this important tool to it's fullest.
- Better communications - I am getting a lot of new clients who are bailing on their previous agent because they never heard from them. The client felt left on the back burner and unimportant. How difficult is it to drop an email to your client saying you appreciate their business and give them a little market update?
- Partnership - The dictionary says a partnership is a joint concern. A joint concern definitely describes the relationship between a seller and agent as well as a buyer and agent. Treat these relationships with care as you would any partnership.
- Diversity - Don't be afraid to show your clients there is more to you than real estate. I have become good friends with several clients because we found common ground other than real estate. It's a bonus when a client becomes a friend as well.
All these points are important, but the most important to my clients is that I communicate with them on a regular basis. I prefer email because I convey my thoughts better through my fingers, but if a client does not use email, then I force myself to make the call.
Now, more than ever, your clients need to hear from you regarding their listing, their escrow, their inspections, their offer, etc. Pick up the phone and give them a call.
I am here to assist you with your real estate needs!
 Brought to you by Fran Gatti at  Bus: 707-464-5400, Cell: 707-218-8162 Email: fgatti@charter.net Website: FranGattiHomes.com My Blog: Fran's Blog Fran is the #1 buyer's agent for 2007per CCMLS |
Thank you for stopping by. Your comments on this post are welcomed and appreciated.
No one sold more homes in Del Norte County in 2009, 2010 and 2011--*in units sold and volume--than Fran Gatti. Put Fran to work for you!
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